A significant gap exists in Kenyan mass-market healthcare services, with very few providers that offer affordable, high-quality, accessible healthcare. This is especially true for outpatient services that can appropriately diagnose and treat or refer.
Over the past several years, the Kenyan mass-market has proven its willingness to pay for appropriately priced, high-quality solutions.
A highly experienced doctor and hospital administrator in Kenya, wanted to develop a clinic network to bridge this gap. But he needed a business model and operational plan that would allow him to execute a low margin, high volume business with substantial upfront capital investment.
- Conducted detailed research across Kenya to prove demand among low-income consumers as well as their willingness to pay
- Developed business model including clinic service offerings, pricing plans, value proposition, path to scale.
- Created operational model including clinic layout, staffing plan and compensation, detailed plan for first 3 clinics by location
- Created financial model to quantify break-even, investment required, test scenarios, and prepare for a capital raise
- Approached investors & managed capital raise contacting dozens of investors and negotiating terms for 2 separate capital rounds
- Managed challenges during launch helping create systems & processes, develop partnerships with suppliers, and shift strategy real-time based on results from first clinic
Over more than 18 months, we designed & helped implement a unique business model that invested in a new level of quality for low-income consumers, including services not offered by competitors (e.g. x-ray, ultrasound, postnatal, antenatal).
We supported a full capital raise, securing more than $800k in early-stage investments from international investors.
Using this capital, the business has now built 3 clinics, serving more than 70,000 low-income patients. It plans to raise more capital soon, expanding widely to serve millions.